Huntington University has announced the addition of a new student recruitment program to attract and retain prospective students. The SearchRight™ Inbound Recruitment Marketing program was developed by C. Grant & Company, a leading school marketing firm in partnership with the the North American Coalition for Christian Admissions Personnel (NACCAP). It leverages Huntington content with a new marketing automation platform to better reach students and parents as they search the Internet for school information.
“The era of exclusively recruiting prospective students through direct mail and college fairs is over,” said Daniel Solms, vice president for Enrollment Management/Marketing at HU. “In our digital world we realize that managing an effective online presence is essential. Inbound Marketing, and the technology that supports it, allows us to better reach prospects with the distinctives of the Huntington experience.”
The startup of this program was supported by an Innovation Grant from NACCAP.
“Inbound Marketing is one of the most important new recruitment tools I’ve seen since schools put up their first websites,” said Chant Thompson, NACCAP Executive Director. “We’re pleased to support Huntington in adopting the SearchRight™ program as they continue to find new and better ways to tell the HU story.”