BLUEFIELD, VA—Bluefield College today announced the addition of a new student recruitment program to attract and retain prospective students.
The SearchRight™ Inbound Recruitment Marketing programwas developed by C. Grant &Company, a leading school marketing firm in partnership with the the North American Coalition for Christian Admissions Professionals (NACCAP). It leverages Bluefield College content with a new marketing automation platform to better reach students and parents as they search the web for school information.
“In the technologically advanced world in which we live, we understand the need for reaching prospective students in new ways. We need to be progressive in our approach to recruitment which is why we are launching an inbound marketing campaign,” said Trent Argo, Vice President for Enrollment Management at Bluefield College. “This technology allows us to reach prospects more efficiently and share the distinctives of the Bluefield College experience with them in fresh, new ways."
The start up of this program was supported by an Innovation Grant from NACCAP. “Inbound Marketing is transforming the higher education recruitment process. We are excited to see Christian colleges take recruitment strategies to all new levels,” said Chant Thompson, NACCAP Executive Director. “We’re pleased to support Bluefield in adopting the SearchRight™ program as they continue to draw new students to this fine Christian college.”