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THE Guide Steps


  Register Online by March 14, 2016

PLEASE make sure to include the main admissions and marketing contact email addresses.

YOUR HELP IS APPRECIATED! Staff changes that occur during production months leading up to printing should be communicated to NACCAP. THE Guide communicates via email and uses information you provided during registration.

  Watch for your confirmation email

Within 48 hours you will receive an email confirming your order.  The email contains 3 important elements:

  1. FTP website link
  2. User name
  3. Password for access to your FTP folder! This folder contains last year’s Profile Page (or sample page for new participants).

  for Prior Participants

Review Profile Page and choose “A” OR “B.”

A. Minor edits—(Matrices explained in Step 6.)

SUBMIT the Component Communication Form.

Make e-notations OR handwritten notations. (Examples:
“Keep upper photo;” “Keep lower photo;” “Use same logo;” “Pick up existing main body copy” or “New body copy uploaded.” “Fast Facts numbers have changed as noted on Profile Page.”

HINT: If you are making simple changes then e-comments or manual mark-ups are the way to go!
Simply make notes on last year’s PDF with simple changes for tuition, class size, etc.

REMEMBER: Copy revision must be made by April 14th! Sentence changes, long phrase edits, paragraph/sentence swaps, etc. made AFTER THIS POINT will incur additional fees of up to $300.

B. Major revisions: Main body copy changes, new logo, new photos? (Matrices explained in Step 6.)

SUBMIT the Component Communication Form.

Follow SPECS & please name the file clearly when uploading to FTP!

Example: “New Upper photo for Profile Page 2017;” “New copy for Profile Page 2017;” “New Fast Facts copy 2017;” etc.

  for New Participants 

ASSEMBLE ALL COMPONENTS for the Profile Page. (Matrices explained in step 6.)

SUBMIT the Component Communication Form.

ALL COMPONENTS need to be uploaded to your FTP file.

ALL COMPONENTS are listed in the checklist on the SPECS (undergrad or graduate) page.

REMEMBER: THE Guide formats the Profile Page—you only need to include the requested components —we do the rest! Please DO NOT format or embed photos in copy. All photos must have a separate file.

HINT: We are more than happy to talk through the process since there are many components that need to be assembled for first-time participants. (Next year, the process just involves updating information, photos, etc.)

REMEMBER: Choosing the two-page option? THE Guide does NOT format the full-page ad. Please follow SPECS and make sure to include bleeds as specified!

TIP: Remember to refer to the SPECS (undergrad or graduate) when providing new photos, logos, body copy, etc.  Verify that your photos are the correct dpi.

YOUR HELP APPRECIATED! Please make sure all photo files are sent per SPECS (undergrad or graduate) in regards to size and resolution.  Two-page participants: Please include bleeds! The Guide staff spends a great amount of time going back and forth with these two components. Thank you!

  Upload Your Content

Upload your school’s marked up/e-edited previous profile page OR NEW information (brand new Word document, brand new photo, brand new logo, etc. that are clearly labeled) to your FTP folder, using your user name and password sent in confirmation email.


  Fast Facts

To submit your most recent data: 1) Upload your Fast Facts Word document labeled "Fast Facts " or  "Fast Facts with edits" OR 2) Make e-notations on your most recent profile page and upload to your FTP folder.

New this Year:  THE Guide 2017 undergraduate profiles will include four-year graduation rate and first-to-second year retention rates, as verified by IPEDS data. 

Fast Facts Word Document - Undergraduate
Fast Facts Word Document - Graduate

  Matrices Information

Athletic and Major Matrices information is gathered from the information your school completed online. To view your current list, go to—you must log into the master account to make any changes.

For questions about gathering information or updating the matrices, please refer to the SPECS or CALL 888-423-2477 with questions about this update process!

  Profile Page Proof Review

Watch for email notification* that your Profile Page proof has been uploaded to the FTP site.

Proofs will be uploaded by June 3rd. 

CAREFULLY review the Profile Page proof and Proof for the full-page ad (if choosing the 2-page option).

  Complete the Minor edits & Sign-off Form

Final edits must be submitted by June 13. Communication of minor edits (tuition updates, etc.) is via e-notes or manual comments on your PDF which is re-uploaded to the FTP site.

Minor edits requested after June 13 will incur the $200 edit fee. Major edits range from $300-$500.

A FINAL PROOF and SIGN OFF FORM must be submitted by June 27, 2016.

Minor edits after reviewing the first proof must be communicated on this form by June 13. Minor edits at the first proof stage are part of the sign-off phase. Once you have communicated necessary edits via the Proof and Sign-off Form, a final proof will be uploaded. Sign-off is expected when these edits are accurately incorporated. If additional changes are made after the second and final proof is uploaded, additional charges may be incurred.

REMEMBER: THE Guide is not responsible for edits that are not communicated on this form. While we love it when you call to ask questions and to clarify instructions, we MUST also have clear instructions on this form, whether you are making small or major edits.

HINT: Each round of edits must be communicated via this form UNTIL FINAL SIGN-OFF is completed. A FINAL SIGN OFF FORM must be submitted by June 27, 2016.

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