A fresh approach and new technology to support your student recruitment success!
...you were able to launch recruitment communications that were driven by your prospect's specific interests and launched right at their point of interest?
...prospects were anxious to give you more than the basic contact information?
...you could reach parents and prospects who are not on anyone's list?
...you could compare your marketing Return on Investment for all your marketing activities in one place?
...your newsletters, blogs, social media and web content were all connected directly to the student recruitment funnel?
...you could directly influence the way prospects and parents thought about Christian education?
...you could jump-start new lead generation and list building with existing recruitment lists?
The SearchRight program brings Inbound Marketing methodology and technology to NACCAP member schools. It is used by enrollment management professionals at more than 400 schools across the country including leaders like Harvard, Yale, UNC, Notre Dame, Virginia Tech and William & Mary.
Inbound Marketing combines the best of web search, digital content, social media, and database technology to open new ways to reach Christian students and parents as well as graduate and online students.
"Inbound marketing is on one of the most significant advancements in student recruitment marketing I've seen since schools put up their first websites."
"C. Grant and Company provided very helpful consulting work for JBU. They helped us strategize and develop new approaches for some key areas in our student recruitment marketing program. This translated to increased yield. They are experts in this field."