Another valuable benefit of NACCAP membership is the chance to participate in our long-running
NACCAP Enrollment Research Project, the highly trusted resource for admissions leaders who want clarity and confidence in their tactical and strategic decision making. There are two primary components to the project, each incorporating over 15 years of peer-submitted, professionally-validated data:
- Funnel Reports: Real-time snapshots, collected eight times a year, that capture exactly where applications, admits and deposits stand across our member institutions. Widely utilized for trend analysis, short-term conversion benchmarking and tactical adjustments.
- Admissions Benchmarking Study (ABS): An annual, strategic resource that offers quantitative rigor and support to enrollment managers as they consider budget/personnel adjustments and requests. It includes comprehensive data on budgets, staffing, salaries and funnel performance; every submission is analyzed and validated by enrollment experts, and is trusted by Christian colleges nationwide.
Together, these tools give enrollment leaders the benchmarks, insights and confidence to recruit wisely and lead their institutions well.
If you have questions about this project, need help with login credentials, or would like to schedule a Strategic Enrollment Data Session, please email Andrew Wright, Director of Research & Data Analytics, at
andrew@naccap.org.
