Presenters: Kyle Brantley, Senior Vice President of Strategic Marketing and Communications and Rick Holaway, Regional Vice President of Partner Relations - Clark Higher Ed
From digital lead generation to long-term communication plans, this session outlines proven best practices for growing graduate, adult and seminary enrollment. Learn how to build your funnel through targeted marketing and partnerships, follow up with leads effectively and optimize your programs and admissions process to convert interest into enrollment.
Presenter: Dr. Rian Djita, Director of Research, ACSI
Understanding how high school students make decisions can be a bit of a mystery, especially when it comes to choosing a college or university. ACSI surveyed a sample of K-12 private Christian school students to discover what factors influenced their enrollment at higher education institutions. Learn more about this study and why religious affiliation and academic reputation matter the most to these Christian high school students. You'll gain insight into how to market a Christian higher education experience to these students and learn more about partnering with ACSI to reach them.
The College Counselor Certification Program is designed for high school college and guidance professionals seeking to integrate a Christian worldview into their approach to college and academic counseling. This program equips participants with practical knowledge and skills that can be immediately applied in their current roles and school settings.
During this session, we will provide an overview of the program, including:
You'll also have the opportunity to ask questions and hear from program leaders about what to expect in this faith-based, comprehensive certification experience.
Presenters: Susanna Lehman – VP of Client Development and Maggie Johnson, Slate Project Manager, enrollmentFUEL
At the 2025 NACCAP conference, enrollmentFUEL presented a session called Getting the Most from Your Slate Reports. This webinar is a follow-up session designed for Slate Captains and admissions teams who want to take their reporting to the next level. Whether or not you attended the enrollmentFUEL NACCAP session in May, this webinar will give you practical tools
Susanna and Maggie will share their ready-to-use Suitcase code for a Reportal and show you how to customize it for your leadership. You’ll also discover additional report ideas that can help your team align data with institutional goals and decision-making.
Presenter: Ben Fuller, Undecided Student
In this webinar, we'll explore how we can use the power of relationships, AI and faith integration to help students clarify their college major and career path.
Presenter: Dr. Riley Westmoreland, AVP for Enrollment Operations, Samford University
Admission work has always been taxing. But in today's climate of declining trust in higher education, changing demographics, and shifting federal policy, the job is tougher than ever. This session will discuss the findings of a recent study on the factors related to admission counselor turnover at Christian colleges and universities. These results from more than 80 institutions will explain trends in our industry and will help you make sense of what is happening on your campus. Why are staff leaving? What could encourage them to stay? How much does a busy travel season contribute to stress? Is burnout a problem? How can we identify staff who might be inclined to resign? And how should we hire, train, and support staff to increase longevity? This session will provide data-informed insights to answer these questions and will offer practical steps we can take to care for ourselves and our teams.
Facilitator: Dr. Molly Smith, Vice President of External Engagement, NACCAP
During this virtual gathering we will discuss enrollment trends, network, share ideas, and hear some updates on NACCAP resources for GAP professionals. Please register in advance for this meeting. Feel free to include any topics you hope to see discussed in the questions and comments section of the registration.
A cornerstone of NACCAP membership, the Annual Conference offers professional development, spiritual encouragement and peer connections. The conference is consistently rated as a highlight of the year by attendees.
The annual conference brings members together for a time of professional development, networking, and fellowship. Our breakout sessions are a great opportunity to consider best practices, discuss innovative ideas and share industry research as a way to encourage our members. The conference schedule is full of opportunities for team bonding, connecting with colleagues, and spiritual encouragement.
