SNAC

Online Training Courses for New Counselors

New Admissions Counselors Training is specifically designed for counselors with less than one year of experience in the field. The content of these sessions focuses on increasing self-awareness, professionalism and confidence all while learning best practices of admissions work like the changing funnel in higher education, sales training, maximizing travel season effectiveness and how to best manage time while multitasking.

Six micro courses have been designed around NACCAP's long standing professional development training (SNAC). Seasoned leaders in enrollment and college guidance lead each course. The following videos provide a short overview of each course.

Foundations of Dynamic Enrollment

This course introduces new admissions counselors to the foundations of dynamic enrollment in Christian higher education. Learners will explore what it means to be “dynamic,” navigate the admissions cycle, apply the recruitment funnel, manage the day-to-day responsibilities of counseling and embody the key characteristics of a successful, faith-driven professional. This training equips counselors not only with practical tools, but also with a servant-hearted perspective that puts students and families first.

Travel & Territory Management

This course provides an overview of how to plan for travel and recruiting events, as well as best practices for territory management. Counselors will learn about the various types of recruiting events, how to prepare for them and how to use the data gathered to increase territory yield.

Sales Training

This course reframes the concept of "sales" in the context of Christian higher education, helping enrollment professionals understand the importance of trust, relationship-building and value communication throughout the admissions process. Through engaging lessons and practical applications, participants will learn how to walk students and families through each stage of the enrollment journey with integrity, clarity and confidence.

Communication & Time Management

Building Strong High School Partnerships

This course explores the distinct roles of student support staff to build a shared understanding between high school counselors and admissions professionals. It examines how differences in school settings can affect counseling practices and communication. The course also addresses common misunderstandings that can create barriers to collaboration. Practical strategies are offered to strengthen relationships and promote more effective partnerships in supporting students.

Enrollment Diversity

This course introduces new admissions counselors to the importance of building relationships with diverse student populations and how this supports institutional and educational goals. It provides an overview of shifting national and regional demographics to help counselors better understand the student populations they serve. The course also challenges common assumptions that can lead to bias or exclusion in recruitment practices. Practical guidance is offered to help identify and eliminate barriers to access, promoting a more equitable admissions process.

NACCAP's professional development training courses are available anytime throughout the year. The following topics are just a few of the topics new counselors will learn about in these micro courses:

Your Strengths and Your Job
The Enrollment Industry & Being an Admissions Professional
Sales Training
Time Management & Professional Communication
The Changing Funnel in Admissions
Enrollment Diversity Topics
Tips from a High School Guidance Counselor
Maximizing Travel Season Effectiveness

Each course will have interactive assignments to... Participants who complete all six courses will receive a certificate of...

New Admissions Counselor Training