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NACCAP Research & Reports

NACCAP research equips members with timely, actionable insights to navigate the evolving landscape of Christian higher education. By collecting and analyzing data on enrollment trends, student preferences, and institutional best practices, NACCAP helps admission professionals make informed decisions, develop effective strategies, and better serve prospective students. Our evidence-based approach strengthens individual institutions while fostering a collaborative network committed to advancing Christ-centered education.

Current research initiatives include the Enrollment Research Project, Graduate Admission Survey, Seminary Admission Survey, Gron Survey, State of the Profession Study, Admissions Counselor Retention Research, K–12 High School Counselor Research, and additional studies designed to support the profession

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Meaningful Stats

NACCAP research provides trusted insights into enrollment, admissions, and institutional effectiveness across Christian higher education. These findings help campuses understand trends, benchmark progress, and respond strategically to change.

Over 7k open job positions

7K

Over 7k open job positions

Over 10 million stories

10M

Over 10 million stories

Admission Benchmarking Study Executive Summary

2024 Admission Benchmarking Study Executive Summary — our most comprehensive look yet at cost-to-recruit data, staffing benchmarks, funnel efficiency and the budgetary and enrollment trends shaping Christian higher education.

Benchmarking Study Book2
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Enrollment Research Project

NACCAP's highly trusted resource for admissions leaders who want clarity and confidence in their tactical and strategic decision making.

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Market Study Logos

Market Research Study

Research to gain a deeper understanding of how today’s students, parents, alumni and counselors perceive Christian higher education.

Access Resarch
Tim Fuller Crpped

Tim Fuller Research Grant

The Tim Fuller Research Grant is NACCAP's initiative to honor the legacy of Tim Fuller by supporting research that advances Christ-centered education.

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The Sprocket Rocket Toolkit

Our toolkit has all of the resources and guidance needed to create a high-conversion website.

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Enrollment Research Project

NACCAP's highly trusted resource for admissions leaders who want clarity and confidence in their tactical and strategic decision making.

Market Study3

Market Research Study

Research to gain a deeper understanding of how today’s students, parents, alumni and counselors perceive Christian higher education.

 

Tim Fuller Crpped

Tim Fuller Research Grant

The Tim Fuller Research Grant is NACCAP's initiative to honor the legacy of Tim Fuller by supporting research that advances Christ-centered education.

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Resources

NACCAP has a long history of enrollment research helping to provide schools with meaning data for decision making.
Design Blueprint

Design Blueprint

Quickly and efficiently build the materials you need to support your inbound marketing strategy. Drag and drop building blocks including testimonials, forms, calls-to-action, and more.

London, UK
1 Day

Design Blueprint

Online

Quickly and efficiently build the materials you need to support your inbound marketing strategy. Drag and drop building blocks including testimonials, forms, calls-to-action, and more.

UX Workshop
2 Days

Design Blueprint

London, UK

Quickly and efficiently build the materials you need to support your inbound marketing strategy. Drag and drop building blocks including testimonials, forms, calls-to-action, and more. 

Meet the NACCAP Research Team

Andy Wright

Director of Research & Data Analytics

Dr. Denise Cunningham

Vice President of Partnerships and Strategic Initiatives

Angela Hoover

Research Assistant

September's Schedule:

Tuesday, September 23, 2025

Session 1
Gear Up - Job Descriptions & Best Practices
11:00 am - 12:30 pm ET 
Session 2
Sure-Footed - College Applications (includes diversity & special circumstances)
 1:00 pm - 2:30 pm ET     
Session 3
Flexible & Durable - First Semester Duties & Expectations
 3:00 pm - 4:30 pm ET 

 

 

 

 

 

Thursday, September 25, 2025

Session 4
Proven Toughness - Second Semester Duties & Expectations

11:00 am - 12:30 pm ET  
Session 5
Bold & Passionate - From the Front Lines: Current Issues Shaping K-12 Counseling
1:00 pm - 2:30 pm ET
Session 6
Q & A The Experts -  Counselors & Admissions Panel
3:00 pm - 4:30 pm ET