Presenter:
In 2025, NACCAP, in collaboration with the CCCU, relaunched a flagship market research initiative—originally led by the CCCU Enrollment Management Commission in 1986 and updated in 2000 and 2009—to better understand how students, parents, alumni, and high school counselors perceive Christian higher education today.
This session will offer an executive summary of the study’s findings, highlighting broad trends in how the market views Christian colleges—touching on academic expectations, spiritual formation, belonging, career preparation, and value perception. While the full analysis is reserved for the 60+ participating institutions, this session will surface key insights with implications for campus leadership, strategy, and public engagement. Attendees will gain a high-level understanding of emerging challenges and opportunities—and a preview of how the Christian higher education sector is being seen from the outside in.
A presidential-level briefing on how external audiences currently perceive Christian higher education — and what that means for leadership, strategy and public voice.
An enrollment-focused conversation on how students, families and influencers view Christian higher education — and how leaders should respond and apply insights.
The first few years in admissions are full of opportunities to learn, grow, and develop your professional approach. That's why we're excited to invite you to our upcoming New Admissions Counselor Workshop.
This interactive workshop is designed for admissions professionals who want practical tools, fresh perspectives, and the opportunity to connect with peers facing similar opportunities and challenges.
Sessions include:
Counselor Boot Camp is designed specifically for high school guidance counselors with less than two years of experience in a school counseling position. These sessions will increase your knowledge of the admissions process and other tasks performed throughout the academic year. In addition, you will hear from veteran counselors and college admissions professionals.
