Join Andy Wright, the Director of Research & Data Analytics, as NACCAP officially launches this year's Admission Benchmarking Study! He'll cover what's new, walk through the ABS survey's four components (Budget, Enrollment, Staffing & Salary, and Funnel data), and discuss how to get started effectively. He'll also review a few takeaways from last year's cycle as we prepare to launch the new one.
What are today’s students and families really thinking about Christian higher education, and what does that mean for those who guide them through the college search process?
Join Pam Lee, vice president, market research & insights for JM Partner Solutions, Dr. Michael Ritter, vice president & executive consultant for JM Partner Solutions, and Dr. Mildred Similton, administrator for student services at Hickory Grove Christian School, for a counselor-focused look at findings from the NACCAP/CCCU Market Research Study, including insights from high school counselor focus groups and social listening research. We’ll explore how students and families perceive Christian colleges, what influences their college decisions and the questions and priorities shaping their search. Together, we’ll consider the “so what?” for counselors and school leaders and discuss how these insights can inform advising conversations, help us better understand today’s students and families and strengthen the support we provide throughout the college search process.
With the Admission Benchmarking Study now underway, join Andy Wright, the Director of Research & Data Analytics, for an interactive, hands-on training session on completing the survey accurately and efficiently. He'll cover common questions by section, share tips for pulling the right data, and leave time for open Q&A so you can move forward with confidence.
Presenter: Presenter: Ed Recker, Sallie
Wondering how financial aid works or where to begin? This webinar breaks down the financial aid process into simple, easy-to-understand steps. We'll explain the different types of aid available, walk through the FAFSA process and share tips for understanding your financial aid award offers. You’ll leave with a stronger understanding of options available to help students and families pay for college and the resources available to help make higher education more affordable.
Presenters: Jeannie Huskisson, Director of Prospective Student Engagement
Megan Michaels, Assistant Director of Campus Visits
Ella Tyler, Campus Visit Coordinator – Whitworth University
Join the Whitworth University campus visits team for an engaging webinar on creating campus visit experiences that move beyond information sharing to meaningful connection. While prospective students know themselves and their needs best, most are not experts at navigating a college visit. As a result, many visit events are filled with surface-level interactions, including families sitting quietly before the program begins, reserved tour groups, repetitive Q&A sessions, and visitors who leave knowing the facts about an institution but not the heart behind its mission. Over the past several years, Whitworth has intentionally redesigned every aspect of its visit experience to create emotionally resonant moments that help students and families feel seen, connected, and inspired.
Presenter: Jim Allen, Founder, ValueBased
Designed for VPs and Directors of Enrollment, this session will explore how the competency of your admissions team can directly impact funnel performance, yield, and enrollment outcomes. We’ll examine what “funnel competency” really means, whether it can be objectively observed and measured, and how a competency-based approach can strengthen onboarding, coaching, consistency, and manager effectiveness. Participants will also consider how identifying and addressing competency gaps can improve execution, support enrollment goal attainment, and contribute to more predictable net tuition revenue. Finally, we’ll explore whether certification can provide a meaningful framework for developing and reinforcing competency across an admissions team.
Presenter: Cory Truax, CRM Administrator, North Greenville University
Join Cory Truax to learn how to build a student engagement scoring system directly within Slate without relying on costly third-party platforms. In this practical session, you'll learn how to track website activity, email engagement, portal logins and other key interactions, then display that information in a way that helps recruiters prioritize outreach and engage students more effectively.
Whether you're a seasoned Slate user or just getting started, you'll walk away with a straightforward approach you can implement at your own institution. By leveraging Slate's native tools, you can create meaningful engagement scores while reducing costs and making better use of the data you already have.
