Presenter: Ashley Monk, CEO of Onya
Enrollment teams may focus on recruiting students, but a year of prospective-family search behavior across five Christian institutions tells a more complex story. Students may do much of the active searching, but the wider household is involved throughout the process, often shaping conversations around cost, outcomes, and whether an institution makes the list at all. Understanding who is engaging, what they are looking for, and what ultimately moves them to take action can help institutions rethink how they communicate with prospective students and their families.
Panelists:
Athletics can play a significant role in an institution’s enrollment strategy, but maximizing that opportunity requires strong communication and collaboration between enrollment and athletic leadership. This panel discussion will bring together athletic directors and senior enrollment leaders from two NCAA DIII Christian higher ed institutions to share best practices for building effective partnerships, aligning recruitment and enrollment goals, clarifying roles and expectations, and supporting prospective student-athletes throughout the enrollment process. Panelists will offer practical examples of what is working on their campuses, discuss common challenges and opportunities, and identify strategies institutions can use to strengthen collaboration between these two critical areas.
Presenters: ACSI Children’s Tuition Fund and NACCAP
Beginning January 1, 2027, the new federal Education Freedom Tax Credit (EFTC) will create an unprecedented opportunity to expand access to Christian K–12 education nationwide.
Join us for an informative webinar designed specifically for K–12 schools to better understand this new program, its potential impact on Christian education and how schools can prepare to take full advantage of this transformational opportunity.
Presenter: Dave Burke, President, Legacy Higher Ed
Parents are among the most influential voices in a student’s college search, making it essential for enrollment teams to understand what matters most to them. Join Dave Burke from Legacy Higher Ed as he shares insights from his bi-annual survey of parents of Christian college applicants across the country, exploring their values, perceptions, experiences, and reflections throughout the college search and application process.
Presenter: Dr. Mildred Similton, Hickory Grove Christian School
Your school profile is the context-setter for every college application leaving your institution. Yet, many K-12 Christian schools struggle to create profiles that capture their unique spiritual culture and community impact, while effectively communicating their academic rigor. This session will equip Christian school counselors with practical strategies to design compelling, modern school profiles that bridge the gap between faith-based values and higher education expectations.
Presenter: Melissa Rousseau, Associate Vice President of Enrollment, Calvin University
Strong enrollment teams are built by intentionally developing the people already within them. This session will introduce a practical model for creating meaningful opportunities for staff growth while building the skills and leadership capacity your institution will need for the future.
Join us to explore how a thoughtful progression plan can encourage long-term commitment and strong performance, how leadership development can prepare emerging leaders for greater responsibility, and how intentional training can both deepen expertise and broaden staff skill sets. You’ll leave with practical ideas for investing in your team today while building a stronger enrollment organization for the future.
