2025 Market Research Study

2025 NACCAP & CCCU Market Research Study

In 2025, NACCAP and the CCCU relaunched a landmark market research study examining how students, parents, alumni and counselors view Christian higher education today. The results highlight nine core insights that shape academic and financial expectations, faith formation, belonging and value — offering timely implications for institutional leadership and strategy.

UPCOMING MARKET RESEARCH SESSIONS

A coordinated series of executive briefings translating national market research into strategic insight for Christian higher education leaders.

September 16, 2026

K-12 Schools Session (Virtual)

2:00 PM ET

A high-level look at how Christian higher education is viewed by today’s students and families, designed to support informed advising conversations.

September 16, 2026

Market Research Participant Webinar

3:30 PM ET

Interactive session designed exclusively for institutions participating in the NACCAP–CCCU market research study. They’ll provide a high-level look at key findings from the research, then move from insight to application with a guided tour of the interactive dashboard.

Contact Denise to Participate

July 9, 2026

Enrollment & Marketing Session (Virtual)

2:00 PM ET

An enrollment-focused conversation on how students, families and influencers view Christian higher education — and how leaders should respond and apply insights.

Watch Recording

July 8, 2026

President’s Session (Virtual)

2:00 PM ET

A presidential-level briefing on how external audiences currently perceive Christian higher education — and what that means for leadership, strategy and public voice.

Watch Recording

June 24, 2026

What the Market Is Telling Us: Strategic Insights for the Future of Christian Higher Education

2:00 PM ET

A virtual executive briefing highlighting the most consequential findings and what they signal for institutional strategy and positioning.

Watch Recording

March 25, 2026

Market Research Preview (Virtual)

2:00 PM ET

A high-level look at emerging external perceptions shaping the future of Christian higher education — and why they matter now.

Watch Recording

June 9-11, 2026

NACCAP Conference Keynote & Breakout Sessions

Bethel University, MN

A facilitated exploration of key research themes with practical discussion on how leaders should respond and apply insights on their campuses.

About the Study

Launched in 2025, this market research study is a collaborative initiative of NACCAP and the Council for Christian Colleges & Universities (CCCU), with research conducted by JM Partner Solutions, to better understand how Christian higher education is perceived today. Building on earlier studies completed in 1986, 2000, and 2009, the research examines the views of prospective students, parents, alumni, and high school counselors. It also incorporates social listening analysis and secondary data analysis of over 100,000 students admitted to member institutions. The study explores perceptions related to academic quality, affordability, spiritual formation, belonging, career preparation, and overall value. Its findings provide participating institutions with deep insight into emerging trends, challenges, and opportunities shaping the future of Christian higher education. Select high-level insights are being shared publicly to support leadership, strategy, and engagement across the sector.