In 2025, NACCAP and the CCCU relaunched a landmark market research study examining how students, parents, alumni and counselors view Christian higher education today. The results highlight nine core insights that shape academic and financial expectations, faith formation, belonging and value — offering timely implications for institutional leadership and strategy.
UPCOMING MARKET RESEARCH SESSIONS
A coordinated series of executive briefings translating national market research into strategic insight for Christian higher education leaders.
March 25, 2026
Market Research Preview (Virtual)
2:00 PM ET
A high-level look at emerging external perceptions shaping the future of Christian higher education — and why they matter now.
A presidential-level briefing on how external audiences currently perceive Christian higher education — and what that means for leadership, strategy and public voice.
An enrollment-focused conversation on how students, families and influencers view Christian higher education — and how leaders should respond and apply insights.
Launched in 2025, this market research study is a collaborative initiative of NACCAP and the Council for Christian Colleges & Universities (CCCU), with research conducted by JM Partner Solutions,to better understand how Christian higher education is perceived today. Building on earlier studies completed in 1986, 2000, and 2009, the research examines the views of prospective students, parents, alumni, and high school counselors. It also incorporates social listening analysis and secondary data analysis of over 100,000 students admitted to member institutions. The study explores perceptions related to academic quality, affordability, spiritual formation, belonging, career preparation, and overall value. Its findings provide participating institutions with deep insight into emerging trends, challenges, and opportunities shaping the future of Christian higher education. Select high-level insights are being shared publicly to support leadership, strategy, and engagement across the sector.
