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NACCAP Research & Reports

NACCAP research equips members with timely, actionable insights to navigate the evolving landscape of Christian higher education. By collecting and analyzing data on enrollment trends, student preferences, and institutional best practices, NACCAP helps admission professionals make informed decisions, develop effective strategies, and better serve prospective students. Our evidence-based approach strengthens individual institutions while fostering a collaborative network committed to advancing Christ-centered education.
Current research initiatives include the Enrollment Research Project, Graduate Admission Survey, Seminary Admission Survey, Gron Survey, State of the Profession Study, Admissions Counselor Retention Research, K–12 High School Counselor Research, and additional studies designed to support the profession.

Admission Benchmarking Study Executive Summary

2024 Admission Benchmarking Study Executive Summary — our most comprehensive look yet at cost-to-recruit data, staffing benchmarks, funnel efficiency and the budgetary and enrollment trends shaping Christian higher education.

Benchmarking Study Book2

Gold Level Partners

Campus is a leading digital learning platform renowned for its innovation in software development, instructional design, videography, and creative storytelling. Our mission is to create transformative and engaging educational experiences that inspire and empower students, faculty, and administrators around the globe.

Mark Shepherd, President | Email | 76-566-10913           
More helpful resources from Campus can be found here.

[Creative] Solutions for Education Marketing
Caylor Solutions offers different (customized) branding marketing, and web services to different (k-12, higher ed) schools so we can tell different (authentic) stories and achieve different (better) results.

Bart Caylor, President | Email | 317-985-7375
More helpful resources from Caylor Solutions can be found here.

Clark Higher Ed is a one-stop-shop for enrollment marketing that partners with colleges and universities to help them maximize enrollment and achieve net revenue goals. Through student search, digital marketing, and omni-channel communication campaigns, our range of strategic solutions will identify, qualify, engage, and convert leads from prospect to decision. We put the science, structure, and strategy in place that generates quality leads and increases conversions throughout the funnel. A partnership with CHE leads to enrollment.

NACCAP Member Discount: 15% off services and a Free Initial Assessment

Nathan Alexander, Regional Vice President for Partner Relations | Email | 864-838-8114
Mark Hughes, President | Email | 864-958-1610             
More helpful resources from Clark Higher Ed can be found here.

Classic Learning Test (CLT) offers online and paper assessments for Grades 3-12 that complement and strengthen a Christian education. Assessing language arts and mathematics, CLT exams emphasize critical thinking skills and feature thoughtful reading material from classic and historical texts. Furthermore, CLT assessments provide families with access to unique scholarships to top Christian colleges and universities.

NACCAP Member Discount: 50% discounts on all assessments offered in-school; 25% discount for families who attend a NACCAP Christian College Fair

Taylore Hopkins | Director of College Partnerships | Email 
Adam Roate 
| Senior Partnerships Director & Christian School Partnerships | Email    
More helpful resources from CLT can be found here.

Direct Development has existed at the intersection of proven experience, emerging technology, strategic consulting, and ongoing adaptation. Our team thrives in an ever-changing, start-up culture – even though we’ve been around as a marketing agency for over 40 years!

We're a team of giant-slaying, creative technologists who help schools maximize efficacy and sustainability through the execution of inbound enrollment marketing campaigns and other strategic marketing efforts. DD (that’s our nickname) works with marketing and enrollment management teams across a variety of contexts — from niche graduate programs to large undergraduate institutions to K-12 independent schools.

Let's build something unique, together.

NACCAP Member Discount: 15% discounts on all retainer and SEO services; plus, a no-charge discovery consulting session.

Jamie Gleason, Executive Vice President, Client Success | Email | 267-278-3958
More helpful resources from Direct Development can be found here.

NACCAP Member Discount: 15% off services and a Free Initial Assessment

Nathan Alexander, Regional Vice President for Partner Relations | Email | 864-838-8114
John Borum, Ed.D., Regional Vice President for Partner Relations | Email | 682-999-4037             
More helpful resources from Clark Higher Ed can be found here.

Legacy Higher Ed is a consulting firm dedicated to helping Christian institutions of higher education thrive, particularly in the area of new student enrollment. We are focused on strengthening our clients’ perceptions and position with their prospective student audiences through a number of critical areas of focus, including:

  • Enrollment and Marketing Assessments
  • Enrollment and Admitted Student Research
  • Admissions Team Trainings
  • Enrollment Leadership Coaching
  • Interim Leadership
  • Financial Aid Strategy

Dave Burke, President and Founder | Email | 626-945-5956

More helpful resources from Legacy Higher Ed can be found here

Silver Level Partners

ACSI exists to strengthen Christian schools and equip Christian educators worldwide as they prepare students academically and inspire them to become devoted followers of Jesus Christ.

Christen Schlaf, Administrative Assistant, Strategic Partners | Email | 719-602-0546. More helpful resources from ACSI can be found here.

 

Technology and Services That Guarantee Transfer Success

We help enrollment teams and registrars increase transfer enrollment and streamline credit evaluations through our AI powered transfer credit evaluation software, backed by an ROI guarantee.

David Cook, CEO | Email | 512-573-5270

Woody Robertson, COO |  Email

More helpful resources from DegreeSight can be found here.

Our holistic, tailored, and institution-specific approach uses detailed analysis, emerging and proven technologies, actionable reporting, and targeted tactics to help you meet your enrollment goals. 

We provide specific, 360-degree solutions to meet your needs. Our services bring together all the elements of admissions and financial aid, including Student Search, digital marketing, effective communication plans, recruitment strategies, scholarship metrics, financial aid policy and process enhancements, CRM solutions, temporary staffing, coaching, and training. 

enrollmentFUEL is on a mission to delight, champion, and stretch college and university leaders with our winning culture, distinctive core values, and demonstrated expertise.

Susanna Lehman, Vice President of Strategic Enterprise Solutions | Email | 614-557-3027
More helpful resources from enrollmentFuel can be found here.

JM Partner Solutions is a boutique consulting firm that specializes in providing tailored solutions for enrollment challenges. We’ve assembled a team of seasoned enrollment leaders who bring a depth of experience and expertise to tackle any challenge and help our clients achieve success.

Jessica Mireles, Founder & President | Email | 714-206-2302
More helpful resources from JM Partner Solutions can be found here.

The Christian Connector has served Christian colleges and universities for 26 years and has the privilege of “partnering” with approximately 150 Christian colleges/universities annually. The Christian Connector was formed to help Christian colleges reach students who are an exceptional fit for Christ-centered schools.


Thom Seagren, President | Email | 800-667-0600
More helpful resources from The Christian Connector can be found here.

ZeeMee is the #1 community app for students heading to college. Millions of students use ZeeMee to make friends, find roommates, chat with college administrators, discover hyper-local events, and plug into life on campus. Connected students thrive, and ZeeMee is helping make the connections that matter. In an effort to help more students succeed, ZeeMee partners with hundreds of colleges across the country, building community for their students and dramatically improving recruitment and retention outcomes.

With highly active students at more than 2500 U.S. colleges and universities, ZeeMee is changing the way students find each other and belong, giving every student the opportunity to find their best friends and succeed.

ZeeMee is consistently a Top 50 most downloaded app in the App Store and has been featured numerous times as "Hot App of the Week" by Apple. • ZeeMee Video Promo             

Tyler Groepper, VP Sales | Email | 913-219-0825
Adam Metcalf, Founder  | Email 
More helpful resources from ZeeMee can be found here.

 

Bronze Level Partners

Baseline Innovations provides tailored IT and marketing consulting services to institutions at all levels, specializing in CRM, data, and web solutions. We bridge the gap between technical systems and institutional goals to enhance enrollment processes and communication strategies. Committed to serving with integrity and creativity, we proudly support Christian education through innovative, purpose-driven partnerships.

Matthew Haugen, CEO and Founder | Email | 859-484-8649
More helpful resources from Baseline Innovations can be found here.

IMM provides custom apparel and swag for churches, schools, and non-profits across the country. We pride ourselves on superior customer service and a wide selection of high-quality products at competitive prices.

Shawn McCarthy, Owner | Email | 843-442-1844

More helpful resources from Intentional Merch and Marketing can be found here.

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Enrollment Research Project

NACCAP's highly trusted resource for admissions leaders who want clarity and confidence in their tactical and strategic decision making.

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Market Research Study

Research to gain a deeper understanding of how today’s students, parents, alumni and counselors perceive Christian higher education.

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Tim Fuller Research Grant

Tim Fuller Research Grant

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Meet the NACCAP Research Team

Andy Wright sq

Andy Wright

Director of Research & Data Analytics

Dr. Denise Cunningham

Vice President of Partnerships and Strategic Initiatives

Angela Hoover

Research Assistant